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Design, Identity, Web
SOEASY AGENCY represents directors, filmmakers and designers delivering motion graphics, visual art, animation, content and film for TV, commercials, events and internet. All with a unique style and a common passion in finding new ways of storytelling. I was hired to create a new Identity and portfolio for soeasy.
Origami is Japanese. "Ori" means fold in Japanese and "kami" is paper.
One of the most famous origami designs is the Japanese crane. The crane is auspicious in Japanese culture. Japan has launched a satellite named tsuru (crane). Legend says that anyone who folds one thousand paper cranes will have their heart's desire come true. The origami crane (orizuru in Japanese) has become a symbol of peace because of this legend, and because of a young Japanese girl named Sadako Sasaki. Sadako was exposed to the radiation of the atomic bombing of Hiroshima as an infant, and it took its inevitable toll on her health. She was then a hibakusha -- an atom bomb survivor. By the time she was twelve in 1955, she was dying of leukemia. Hearing the legend, she decided to fold 1,000 cranes so that she could live. However, when she saw that the other children in her ward were dying, she realized that she would not survive and wished instead for world peace and an end to suffering.
Hired as an lead designer and concept developer for Trig. Trig is a community that highlights creativity and orginality. I was responsible for creating the identity of trig.com, And was part of the two man strong concept team that leaded the production of Trig.
(Made the CEO so satisfied with the logo so he decided to tattoo the trig logo on his arm, see picture proof above)
The assignment to create a graphical profile and campaign design for the Olympic Games 2020 in Stockholm.
Theme and design for the campaign was created from a feeling that I think is essential in the Olympic Games, freedom. The slogan was ”The Olympics 2020 in Stockholm, More than just games” I was very satisfied with the result.
We worked hard on the conceptual part to make the whole campaign a success. I was responsible for design of the logo and Motion graphics.
Our group got Bluetooth technology and we worked on two ideas simultaneously, Childalert and Easymenu. I was responsible for the Applescript code, the Navigation design for Easymenu and the Motion Design for Childalert.Childalert is a cell phone application that will tell you when your child is more than 10 m away from you. When this happens, your cell phone will alert you. Easymenu is an easier way to navigate the vital functions of your computer with your Bluetooth cell phone.
A 48-hour deadline for a pitch on how you can use blogs in a new way. We created a concept with a mobile platform RSS feed collector, that we named "My.feed", and another great concept that combines a blog and a shop - "Shop.blog". One month later Goggle launched a similar service but not quite as good as "My.feed". We still donít know if the "Shop.blog" has been done. I was responsible for animation design.